Welcome to the Deep Dive

Hey, welcome to The Deep Dive - Your weekly scoop of Youtube strategy, analytics, viral strategies and trends.

About Me 

I’m Irish, I’m a bit obsessed with Youtube 😅. I’ve been working with youtubers for the past 2 years. I started off my journey in early 2021 strategising for a (then unknown) youtuber called Fidias. We worked together for 6 months, in this time he went from 15k to well over 300k with videos with over 70m views on vids I worked on & strategised and has now gone onto great success. I then went onto consult and work with different channels

What makes this newsletter different? 

A unique perspective. Since starting I’ve worked with a wide range of channels. From sports to business to video essays, i’ve seen a lot of different strategies to grow. The strange thing, a lot of unconventional strategies seem to work…

In this newsletter, you will will find….

• Weekly studies of unique viral videos and why they worked. Like this video. How a simple change to a fight screenshot, sharp title and a good story came together to create over 57 million views (in the next newsletter)

• Overview of a chosen niche

• Title/thumbnail strategy

• How new youtube features affect you

• Analytics advice

• Much more

Targets:

• To give you advice that you can actually go and use on your channel & help you understand Youtube as a nuanced platform.

• To make strategy for growth and audience building easier to understand and to put in.

• To give smaller youtubers a leg up in the highly competitive landscape on Youtube

If you’d like to read up on the latest strategy, see the latest outlier viral video and improve your knowledge of Youtube in general subscribe to The Deep Dive here

If you’d like to get in touch to sponsor a newsletter or talk strategy drop me an email at [email protected] or message me on my twitter @deepdiveryt